If Only Growth Could Arrive Every January 1st!
As the third quarter draws to a close, companies are embarking on preparations for the next year's budget. More than financial figures, creating a budget should spark philosophical and strategic discussions about the future of a company and its path. Beyond the mere shift from December 31st to January 1st, why should the upcoming year unfold any differently than the current one?
Often, we hold the belief that the transition from one year to the next will create growth. We expect, hope, and demand growth year over year, often, “just because”. However, it is obvious that shifts in the calendar have no intrinsic link to growth. Growth hinges on operational and strategic modifications. Have you invested in expanding your capacity? Have resources been allocated to enhance productivity? Have you differentiated your offering from competitors, thereby justifying price hikes? Have you introduced additional features that allow for premium pricing? These are just some factors that influence growth. Growth occurs when things change; without change, there's no growth.
Even if you're counting on external factors to play a role, evaluating whether your current operations are positioned for growth is crucial. Let’s say your closest competitor shuts down. Their demand should naturally flow to you, but what if you were already at maximum capacity? While you might raise prices temporarily to capitalize on heightened market demand, this would only be a short-lived advantage until other stores reopen.
It's a natural inclination to anticipate that growth will coincide with the new year. However, altering dates doesn't constitute a growth strategy! When budgeting, before thinking how much you will grow, think how much you have changed and evolved.
-José Arroyo
Sinfonica Founder



