Our Story

Strategy is a function. We built Sinfonica Strategies to keep it in motion for leaders in Puerto Rico and the US.

The Inspiration:

Why Sinfonica Exists

Growth needs rhythm.

Many companies work hard but lack a steady leadership cadence.

Sinfonica was created to make strategy a daily practice. 

We align vision, people, and operations so progress is clear, measured, and sustainable.

Two people in business attire standing back-to-back, smiling. The woman in white, the man in a blue blazer.

Opening Notes: Our Origins

José A. Arroyo and Marie Frances López built their careers in strategy and consulting on separate tracks. Working with different organizations, they kept seeing the same pattern.


Private companies wanted growth, but few treated strategy as a priority. Leaders talked about results without defining how to get there. Many avoided investing in process improvement. Teams knew growth mattered, yet they rarely committed time or resources to the systems that make it possible. When small experiments showed value, investment followed.

The lesson was simple: show practical outcomes first, then scale.


After comparing notes, José and Marie saw a shared purpose. Puerto Rico needed a partner that would make strategy a daily function, not a once‑a‑year presentation. They combined experience and founded Sinfonica Strategies.


The firm focuses on clear priorities, leadership cadence, and disciplined execution. The model is fractional and pragmatic. Start with conversations that matter. Prove value in the work. Build the habit that keeps organizations moving forward.


Founded in 2023 in San Juan, Sinfonica continues to grow with a function‑first approach that adapts to stage, context, and capacity.

Two people sitting in chairs, legs crossed towards each other. Woman in black dress, stockings, heels. Man in suit, brown shoes.

Crescendo: Our Milestones

2003

José A. Arroyo and Marie Frances López led strategy and consulting at separate firms, shaping a function-first approach.

2024

Partnership with IDEAnovations expands delivery for process and systems implementation.

2023

Sinfonica Strategies was founded in San Juan. Early client work showed clear appetite for a structured, steady strategic rhythm

2024-2025

Sector reach grows across services, healthcare, industrial, consumer, and digital products.

In Tune: Partners and Capabilities

We collaborate with IDEAnovations on process design and systems implementation when scale or speed requires a larger bench. Clients gain structured delivery without losing the senior touch.

The Audience: Proof & Results

HUB, Puerto Rico

Antonio Casellas

CEO

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Sinfonica has been a valuable partner in helping our team execute our strategic plan. Their expertise, guidance and hand-on approach have been instrumental in keeping us focused, uncovering opportunities, and taking the right steps toward achieving our growth goals.

USIC

Ruth Gerena

COO

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More than a provider, Sinfónica has become a key ally that has helped us gain focus in our transformation process, contributing a clear and actionable vision. I highlight their closeness, availability, and practical, easy-to-understand methodology.

Growth Begins With the Right Conversation

Share where you are, what must change, and what success looks like.



  • No sales spam
  • Senior review, not a handoff
  • Clear next step after the call